Today’s Luxuries, Tomorrow’s Necessities?
By Jon Kenton
What is luxury? According to the Merriam-Webster dictionary, luxury is an “indulgence in something that provides pleasure, satisfaction, or ease,” but is not “absolutely necessary.” If we take a moment and look around our homes, offices, or cars, I am sure we will find many items that we see as real necessities. I would bet that, at one time, these items were seen as luxuries or even frivolities. The Austrian economist and philosopher Ludwig von Mises once said, “The luxury of today is the necessity of tomorrow.” This has been historically proven time and time again, wherever technology is involved.
Consider certain fundamentals that the majority of the population now owns and couldn’t or at least wouldn’t do without: radio, television—even the refrigerator and freezer. At one time, these were seen as luxury items. In the 1980s, a new gadget appeared in the marketplace. It was expensive and bulky, and most thought it would only ever be used by business executives. Any guesses? Yup, that was the cell phone. There are now nearly 3.5 billion mobile phone subscriptions—that’s over half the population of the world! Does that make it a luxury or a necessity?
Given our earlier definition of luxury—indulgent and unnecessary—most of the latest technogadgets would seem to fit the bill. They are either expensively adorned or “designerized” versions of current products that would seem for the most part to be highly indulgent, or clever new technology, or packaging that’s looking for that magic demographic that deems it necessary. Let’s take a look at a few current examples, some of which are creeping into the mainstream and others that are still way out there—you can decide where they fit.
Staying with the mobile phone theme, if you want the designer label to go with your latest device, they certainly come with a luxury price tag—Tag Heuer, to be exact. The company has a phone called the Meridiist, which they say is “the perfect cosmopolitan traveling companion, uniting formal purity with functional perfection.” No extra-special features, but you can get it in crocodile skin! A snip at around $6,000! If Christian Dior is more your style, they will soon have their latest creation available for $5,000—this phone is at least studded with diamonds! If these are a little pricy even for you, but you still want the luxury label, Armani and Prada phones can be had for around a tenth of these two “necessities.” If adding glitter or gold fits your definition of luxury, then you can pick up almost any technodevice with “enhancements.” From a jewel-encrusted $20,000 Kodak camera to a gold-plated Gameboy ($25K) or even a whopping 71-inch plasma TV with a 24-karat gold casing for an equally whopping $132,000.
Back to the more mundane—at least pricewise. How about those GPS units? Once a definite luxury, but not so now with portable units available for a few hundred dollars—but are they really necessary? They certainly can be convenient when visiting unknown places, or trying to find the nearest gas station or Tag store to buy your $5,000 cell phone. The technology continues to evolve, and before long, a GPS device will be a near-standard feature in most cell phones or cars.
Multimedia is now everywhere, from our desktop to our mobile devices. The integration of these devices into our homes and lives is less pervasive. The DLNA (Digital Living Network Alliance, dlna.org) has brought together over 250 companies from the fields of consumer electronics, computing, and mobile device with the goal of changing this. They are creating standards and specifications aimed at the next generation of devices that will ensure seamless integration such that we can watch or listen to whatever we want, wherever we want, whenever we want.
If these items seem like indulgences today, think back to the days when the VCR was first introduced. Once we can gain such control over our ever-increasing multimedia environments, necessities they will be.

